Robby Slaughter of Slaughter Development (www.SlaughterDevelopment.com) has written a new book titled, "Failure: The Secret to Success." He talks about overcoming fear of failure and allowing ourselves to experiment - even to learn by failing.
And what do they do when they reach your site? If you can't answer those questions, you need web analytics. Doug Karr of DK New Media, author of The Marketing Technology Blog, talks about web analytics software packages, what they can do, and why no business with a website should be without them.
"Me Too" video - making a video because your competitor did - is a bad idea. Ready-Fire-Aim Video is a waste of time and money. In this podcast, Dave Anderson of Pinpoint Multimedia talks about his unscientific formula for evaluating video options for your small business.
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