Sun, May 20, 2012

Existing Client Sales

 

Do you miss repeat sales and upsells to existing clients because you don’t ask, or...

Can Drip Marketing Really Work Better Than Cold Calling?

 

Oh mercy, yes! That is, if it is the right kind of drip marketing. Wait, I better define drip marketing before I go any further. "Drip Marketing" refers to the practice of sending several related marketing pieces to a prospect or client over a period of time, following a strategic schedule. The marketing messages absolutely must be something the prospect/client is interested in.

Work While You Sleep

 

I was a guest speaker on Lorraine Ball’s Roundpeg podcast this week, talking about CRM...