Nurturing prospects requires that you be available when they express interest, ready to respond with the very information they seek. It’s pretty much impossible when your time is taken up with existing customers. Keeping up with both customers and prospects doesn’t actually require that you clone yourself and your staff. Before you start looking for a mad scientist, go look at email marketing software and web forms.

Email marketing software allows a business to nurture a relationship with prospects (and customers) while doing something else. Good ones allow you to schedule emails to go out over a period of days or weeks automatically. Web forms, when placed on your website, allow prospects to express interest in a particular product or service you offer.

When you’re really cooking, a prospect visits your website, puts name and email address in a web form asking for information, and clicks “Submit.” An autoresponder (email that is sent automatically when the form “submit” button is clicked) thanks them, and then your email marketing software starts sending them information over several days or weeks. Of course, there is a request to buy in each email. And all of this happens while you and your staff are otherwise occupied.

If you are tired of trying and failing to keep up with your customer and prospects, give email marketing software and web forms a try. Then you’ll be the one talking to both.

Multiple Systems Wastes Times and Money
“I hit a wall,” says Roeder. “Without an integrated system, I couldn’t possibly keep an accurate customer list. I was using AWeber and 1ShoppingCart and they both work really well on their own, but the problem with using them together is that when customers buy from 1ShoppingCart they have to double opt-in to get added to your AWeber list which many won’t do. So I’m spending hours manually updating contacts.”
Watch Video

Who or what is a contact? For marketing, contacts are generally divided into prospects and clients. A prospect has not yet bought from you and a client has. If you want to communicate with a contact you have to have at least a name, and a physical address and/or an email address, depending on the type of communication you are planning.

Marketing requires something more. Selling to a prospect requires tracking what that person has expressed interest about. What a client bought last time tells you what they might be interested in next time. If you track reasons for buying you learn a lot about which prospects are ever likely to become clients. You also learn what other products on your list might be sold to which existing clients.

Every six months, do something to validate email addresses. Make sure everyone has a way to update their contact information with you. Finally, screen prospects so you don’t junk up your contact list with people who are never going to buy from you. Prospects are only prospects if they fall within your market definition.

If you keep other information in your contact records, question it. If information you keep doesn’t help you market, sell, or deliver an outstanding customer experience, it is just a burden. Delete it.

Sometimes the automation tool you choose organizes the work without much conscious thought. For instance, the email program your business uses formats email for everybody. It provides a place to put all of the parts of an email and users cannot choose other places to put parts like “To” and “From.” Instant standardization. Isn’t it interesting how we don’t question that?

Organizing is the driving force when there is not enough information to make a decision. If you are drowning in paper records, for instance, and decide to reduce what is kept. It would be foolish to simply start shredding until you know what all of that paper is. Sort first, then determine what to keep and what to shred. Than maybe you scan it all into digital form so you can automate searches.

Automation Makes Your Business More Productive

Call us Today

(317) 283-1613

Would you like to talk to your clients more but can’t find the time?

Are you limited to selling only when your business is open?

Scott knows all about these problems. His company has contact information for existing clients, but nobody knows if it is current or not. They don’t have enough time to contact recent clients, let alone past clients who haven’t bought anything in a while. He has three outside sales people and they all keep their contact in the Blackberry – except the one guy who keeps it all in an Excel spreadsheet. They all say they update the company Outlook regularly, but he doesn’t know if they really do or not. They are hard workers, though, so he is not worried really. He knows they can’t keep up with calls from current clients because there are too many new ones to call on. Clients who want something have to call and talk to somebody in the office about it. Which would explain the condition of the office. Look at this place, every work space has sticky notes everywhere. He’s gonna have to talk to everybody again about getting back to people. That guy who called this morning was really ticked of, and he knows half of the people at the Chamber.

Solution: Our Stellar Premier Automation Service

We automate marketing campaigns aimed at making additional sales to your current clients and warming up old clients. We use all forms of media, including email, video, audio, text messages, and print mailing. We keep your business doing business 24/7. You get customized reports on the results of each and every campaign. You and your staff reap the benefits of delivering a great customer experience while we do all the work. Oh, and your bottom line starts looking a lot better. It’s fun to make money while you sleep!

Call us today at 317-283-1613 and find out how much fun it is to make money while you sleep!

Want to stop spending your time and staff time on the wrong people?

Want to make sales to new customers even when your business isn’t open?

Are you like Ellen?

Ellen has a great set of products that should be selling better than they are. Heaven knows she and her staff spend enough time on the phone talking about them. The same questions over and over, often from the wrong people. She sends out huge mailings several times a year at great expense and is not sure it is worth it. She can’t get anybody to return the messages left on the answering machine at night, and she really isn’t trying all that hard. She has no idea what to do about tracking who talks to who about what. They will probably lose the guy from the coast with the Bridal Accessories franchises because Carrie told him one thing and Belle told him another, and each quoted a different price and delivery date.

The Solution: Our Stellar Premier Automation Service

People buy when they are ready to buy and we make sure you are ready. Our automation service brings you real screened leads who are interested in your products and services. We allow your business to stay in touch with prospects who are still mulling a buy decision. We make it possible for you to sell when the prospect is ready, even it that is the middle of the night. Let us help you do business 24/7 and give your new buyers a terrific new customer experience. Turn your new customers into raving fans. Listen to the sound of money being made.

Call us today at 317-283-1613 to accelerate lead generation conversion!

Is your sales and payment information recorded manually and always behind?

Are you like Peg?

Peg’s business employs 10 people and most of them handle orders. They handle collections problems when they have time. They chase regular customers whose credit cards have expired and people whose payment plan payments bounced. They do follow up calls about invoices that haven’t been paid. The toughest cases end up on Peg’s desk. Eventually it all gets straightened out so the company gets paid, but it takes up a lot of staff time. It also means that payment can run as long as 90 – 120 days out. Pegs wants payment time to be 30 days or less and she wants staff to spend time taking orders, not chasing payments. All of the really difficult cases end up on her desk – and she wants less stuff on her desk.

Solution: Our Stellar Premier Automation Service

We automate your sales, payment, collection, and other cash flow activities. Refunds and adjustments are managed quickly and easily. You get customized reports of all sales and payment data that are always current and always available. Your clients will love the customer service experience. You and your staff are freed from time-consuming, frustrating tasks. You get to work on your business, not in it.

Call us today at 317-283-1613 to automate your collections and accelerate your cash flow!