“Me Too” video – making a video because your competitor did – is a bad idea. Ready-Fire-Aim Video is a waste of time and money. In this podcast, Dave Anderson of Pinpoint Multimedia talks about his unscientific formula for evaluating video options for your small business. Content used to be more important than anything but times have changed. With so many new technologies available anybody can create a video but making it grow your business is something else. Listen as Dave outlines four elements that will make video work for your business.