And what do they do when they reach your site? If you can't answer those questions, you need web analytics. Doug Karr of DK New Media, author of The Marketing Technology Blog, talks about web analytics software packages, what they can do, and why no business with a website should be without them.
Oh mercy, yes! That is, if it is the right kind of drip marketing. Wait, I better define drip marketing before I go any further. "Drip Marketing" refers to the practice of sending several related marketing pieces to a prospect or client over a period of time, following a strategic schedule. The marketing messages absolutely must be something the prospect/client is interested in.